How to Build Strong Relationships with Retailers in the Cigar Industry Leave a comment
Building strong relationships with retailers is a must if you want to succeed in the cigar industry. Whether you’re a manufacturer, distributor, or brand owner, retailers connect your products to customers. When you have a good relationship with them, you build trust, loyalty, and grow your business. Here are some easy tips to help you build lasting relationships with cigar retailers.
Understand the Retailers’ Needs
The first step to creating a good relationship is knowing what your retailers need. Every retailer runs their business differently. Some specialize in premium cigars, while others offer a mix of options for all kinds of customers. Take time to learn what they sell, their sales trends, and what their customers like.
Also, ask about their challenges. Do they have issues with inventory? Are they looking for trending cigar products? When you understand their problems, you can offer solutions that actually help.
Communicate Clearly and Often
Good communication is the key to any solid relationship. Make sure your retailers can reach you easily. Whether it’s by phone, email, or meeting in person, stay available and respond quickly.
Share important updates, like new product launches, special offers, or changes in pricing or policies. At the same time, listen to their concerns or feedback. Keeping open communication builds trust and ensures everyone is on the same page.
Be Reliable and Consistent
Retailers want partners they can count on. Always deliver orders on time, honor your commitments, and keep the quality of your cigars consistent. If there’s ever an issue, like a delay in shipping, let them know right away and offer a solution.
Retailers also value consistent pricing and stock availability. They need to feel confident they won’t have surprises that hurt their business.
Offer Training and Support
Not all retailers are cigar experts, and that’s where you can step in. Teach them about your cigars, like their flavor profiles, the origin of the tobacco, and how to store them. This kind of training helps retailers feel more confident selling your products.
You can also provide marketing support. Offer them things like posters, brochures, or social media content to promote your brand. Helping them succeed with sales will boost your relationship.
Focus on Partnerships, Not Transactions
Don’t treat your retailers as just buyers—think of them as partners. When you work together, it builds mutual respect and trust.
For example, include them in decisions like new product development. Retailers know what customers want because they’re on the frontlines. Asking for their input makes them feel valued and connected to your brand.
Stay on Top of Industry Trends
The cigar industry is always changing. New customer preferences, trends, and even regulations can affect your retailers. Staying informed shows that you’re a proactive and knowledgeable partner.
For example, if there’s a new regulation about packaging, share this information with your retailers. Help them adjust to these changes smoothly. Being ahead of the game builds your credibility.
Give Competitive Margins
Retailers run their business to make a profit, so make sure your pricing allows them to earn well. Offer competitive margins that motivate them to sell your products.
You can also give discounts for bulk purchases or create promotions that boost sales. Just be careful not to sell directly to customers at lower prices than what retailers can offer—that can hurt your relationship.
Build Personal Connections
In the cigar world, personal relationships matter. Go beyond just talking about business. Take time to connect with retailers on a personal level.
Attend trade shows, visit their stores, or even just have casual conversations when you can. Small gestures, like sending holiday greetings, can leave a lasting impression. Retailers are more likely to support a brand when they feel personally connected to the people behind it.
Listen to Their Feedback
Retailers interact with customers daily, so they know what works and what doesn’t. Listen to their feedback, even if it’s criticism.
If a retailer says a product isn’t selling, don’t ignore them. Look into the issue and figure out how to improve. Taking their feedback seriously shows you care about their success and are open to growing together.
Show Appreciation
A simple “thank you” can make a big difference. Let your retailers know you value their efforts.
You can send handwritten notes, holiday gifts, or offer exclusive perks for loyal retailers. For example, create a loyalty program where they get rewards for hitting certain sales goals. These small gestures can strengthen your relationship and keep them motivated to sell your products.
Grow Your Cigar Business
At New England Distro, we help you create strong partnerships with retailers in the cigar industry. From tailored solutions to expert insights, we’re here to support your business growth. Contact Us Today
